Privacy Policy

She's Your Friend (“Website”) is governed by the following Privacy Policy.

We respect your privacy and are committed to protecting it. The purpose of this Privacy Policy is to inform you what personally identifiable information we may collect and how it may be used. This Privacy Policy applies to this Website.

What personal information do we collect?

When you visit this website, we may collect the following information from or about you

Online Identifiers: IP address, advertising ID, unique device ID, and other information about your device, and internal and third party IDs that have been assigned to you.
Location Information: Information about your location that you provide us or that we collect from your device (including city, state, and zip code).
Internet Activity Information: Information about your use of our Sites and other websites you visit, including the web pages, content and advertisements you view and links you click on, and whether you open, forward or click the links in emails we send to you, your browsing history, and social media use including the "shares" and “likes” you make on a social media platform that is connected to the Sites.
Inferences about Your Interests, Preferences and other Behavioral Data: Hobbies, and interests

You may also have the opportunity to sign up for a newsletter, purchase a product, or register an account in which we would also collect this information:

Contact Information: Your name, phone number, postal address or email address.
Account/Registration Information: User name and password, reminder questions and answers, subscription and account numbers, and communications preferences (such as which newsletters you would like to receive).
Payment Information: Billing address, shipping address, credit card or bank account number, expiration date, and card verification number (when you provide that information to us).
Demographic Information: Age, gender, race, education level, income information, occupation, marital status, and information about your household/family status such as the presence of children/child age ranges, household size, own/rent indicator, and the length of time at your residence.

How do we collect information?

From you- any information you readily provide by signing up for a newsletter, or purchasing a product.

From your device/computer/phone-The device you use to access this website will also give us information.

Cookies- The Website uses cookies to store visitors’ preferences, record user-specific information on what pages users access or visit, ensure that visitors are not repeatedly sent the same banner ads, customize Website content based on visitors’ browser type or other information that the visitor sends. Cookies may also be used by third-party services, such as Google Analytics, as described herein.Users may, at any time, prevent the setting of cookies, by the Website, by using a corresponding setting of your internet browser and may thus permanently deny the setting of cookies. Furthermore, already set cookies may be deleted at any time via an Internet browser or other software programs. This is possible in all popular Internet browsers. However, if users deactivate the setting of cookies in your Internet browser, not all functions of our Website may be entirely usable.
Web Beacons, Pixel Tags and Other Tracking Technologies- Web beacons, pixel techs and other “tracking technologies” are small strings of code placed on a web page or in an email or advertisement. These technologies allow your browser to recognize and store certain types of information such as cookies previously set, the time and date that you viewed the page with the beacon and a description of that page. They are used for sponsored posts so that brands can see how many people saw the article and how they interacted with it.

From others- We may also collect and share information with advertisers, data partners, and service providers.

Advertisers. In some cases, the Advertisers who serve ads on our Sites will share your email or online identifiers with us so that we can make sure their advertisements or offers reach you.
Data Partners. We work with third party data partners who share information with us about your demographic information, internet activity information, purchasing information, and your interests, preferences, and other behavioral data, which help us understand you better and ensure the content and services we offer are relevant and compelling.
Service Providers. We work with service providers who collect information on our behalf in order to provide services to us, such as hosting our websites, processing our credit card transactions, fulfilling your subscriptions and orders, verifying your identity, and other activities needed to help us provide our content and services to you. We only allow our service providers to use your personal information in connection with the services they provide us.

How do we use your information?

This website and the Service Providers working on our behalf use information collected about you to:

To Contact You

To send you emails, including our newsletters, surveys and other communications.

Marketing to You

We may use your information to market the our products, services, and affiliate links.

Personalize Your Experience on this website, Including the Content and Ads Displayed to You

Customize the content and ads you see when you use this website.
Remember your browser settings and any preferences you set while using this website.
Recognize you across this website so that we may deliver relevant interest-based content and advertising to you.

Provide and Improve the website

Analyze, operate and improve this website (including repairing errors or debugging) or develop new ones.
Allow you to participate in features such as surveys, polls, sweepstakes, and message boards.
Measure and analyze visitor traffic and usage patterns and improve the quality and effectiveness of this website, features and related communications.

Advertising, Marketing and other Research for our Advertisers

Provide you with special offers, promotions and information from this website, and select third parties (as permitted by law).
To understand trends in how the visitors to this website interact with the ads, content, and features on our website
Conduct market or audience analysis and related reporting (e.g. to give reports on who our visitors are and whether the ads displayed are effective).

Security and Fraud Prevention

Enforce our legal rights or comply with the law.
Prevent potentially prohibited or illegal activities, comply with applicable law and enforce our see the terms of service on the applicable website.

We may use your information for other purposes disclosed to you at the time we collect your information, provided we have obtained the required consent.

We may share your personal information with our Service Providers, Social Media Platforms, Advertisers, and Third Party Data Partners.

Service Providers. We engage Service Providers to provide services such as credit-card and billing processing, shipping, marketing, advertising optimization and interest-based targeting, email and text message distribution, data processing, mobile and website analytics, user authentication, security and promotions management. We may share any information we collect about you with these Service Providers and authorize them to collect information from you directly to support the services they provide to us. We do not authorize our Service Providers to share or use your information with any other third parties.
Social Media Platforms. To make your experience with our Sites more enjoyable, we may offer features made available by social media platforms (such as likes or social sharing). Some social media platforms may collect information directly from you pursuant to their own separate privacy policies which may differ from ours. Some social media platforms also act as our data partners, which means that we may share your personal information with them as described below under “Data Partners.”
Advertisers. We are able to provide most of our Sites and other content to you for free with the help of the Advertisers who promote their products and services on our Sites. Brands with ad-supported Sites share aggregate visitor information with Advertisers, which includes information about your demographics, Internet activity information, interests and preferences. In some cases, we share contact information (such as your name, age, and/or email address) or online identifiers with these Advertisers. If you sign up for a special email offer from one of our Advertisers, our Brands will also share your email address and any other information you provided with your request with the advertisers you selected.
Data Partners. Some of our Brands provide select third party Data Partners with lists of our user email addresses in a hashed, encrypted or anonymized form that they use to recognize you. These Data Partners will provide us with additional information about you (such as your interests, preferences or demographic information). Other Data Partners use cookies and other tracking technologies to enable the delivery of interest-based advertising to users. We do not authorize our Data Partners to share your email address with their other clients.
Legal Compliance, Business Transfers, and Other Disclosures. We disclose information about users of our Sites when we believe the law requires it. For example, to respond to compulsory process or law enforcement requests, to enforce our terms of service for relevant brands, or to protect the rights, property or safety of users, the public, Service Providers, Social Media Platforms, Advertisers, Data Partners, or third parties. Over time, we may reorganize or transfer various assets and lines of business. We reserve the right to disclose or transfer any information we collect to third parties in connection with any proposed or actual purchase, sale, lease, merger, foreclosure, liquidation, amalgamation or any other type of acquisition, disposal, transfer, conveyance or financing of all or any portion of She's Your Friend.

Your Rights and Choices

Opt-Out of Cookies & Other Technologies.

There are a few ways to opt-out or delete cookies:

On your browser (Chrome, Safari, etc.). The settings of the browser you use give you an option to accept or reject most cookies, or to notify you when a cookie is set. (Each browser is different, so check the "Help" menu of your browser to learn how to change your cookie preferences.) Please be aware that certain browsers cannot block or delete so-called "Flash" cookies, which use a feature of the Adobe Flash video player to store information on your computer. For information about how to delete Flash cookies, please visit the Adobe website This will opt you out of cookies on the browser you are using. If you use multiple browsers, you will need to take this step for all relevant browsers. Please note that denying all or certain cookies may result in a less personalized experience of some of the services offered on the website.

Opt-Out on a Mobile Device. Depending on your device and operating system, you may be able to reset your mobile device's advertising identifier to limit this data collection or prevent the collection of usage data across unaffiliated applications for interest-based advertising purposes by accessing the privacy settings on your mobile device. Each operating system, iOS for Apple devices, Android for Android devices and Windows for Microsoft devices, provides its own instructions. Visit the privacy settings for your mobile device or contact your platform operator for more information.

Opt-Out of Interest-Based Advertising

We follow the Digital Advertising Alliance’s ("DAA") Self-Regulatory Principles for Online Behavioral advertising.

To opt-out of our use of your website viewing data to serve interest-based advertising on third party websites and email newsletters, visit the DAA’s Consumer Choice Page
You can also click on the Ad Choices located in the footer of our websites and navigate to the consumer opt-out form.
Most of the third party advertising and data companies we work with, including DoubleClick and Google also subscribe to the DAA Principles and/or are members of the Network Advertising Initiative ("NAI"). To learn more about the information collection practices of NAI members and your related opt-out choices, please visit the NAI's website.
You must opt-out separately from each computer or device and browser that you use to access our Sites and if you clear your cookies, you will need to repeat the opt-out process.

Mobile App Advertising and Tracking

Some of our brands may collect information about your mobile device, including unique advertising identifiers and the names and IDs of apps you have installed, as well as information about how you use our mobile applications and other unaffiliated applications. We and our partners use this information to enable interest-based advertising you receive through our Sites and within third party apps and other marketing channels.

Opting out of emails

If you sign up for our newsletter, at any time you can unsubscribe and be removed from our email list.

Rights for California Residents

This section contains information on the personal information we collect about residents of California (our “California Consumers”), including the sources of that information, how that informed is used, who it is shared with, and the rights that California Consumers have under California law (CCPA). Our collection of your information, our data sharing practices, and your privacy rights are discussed below.

We collect the following information from you that we share with our service providers, data partners, and our advertisers:

Online Identifiers: IP address, advertising ID, unique device ID, and other information about your device, and internal and third party IDs that have been assigned to you.
Location Information: Information about your location that you provide us or that we collect from your device (including city, state, and zip code).
Internet Activity Information: Information about your use of our Sites and other websites you visit, including the web pages, content and advertisements you view and links you click on, and whether you open, forward or click the links in emails we send to you, your browsing history, and social media use including the "shares" and “likes” you make on a social media platform that is connected to the Sites.
Inferences about Your Interests, Preferences and other Behavioral Data: Hobbies, and interests

Contact Information: Your name, phone number, postal address or email address.
Account/Registration Information: User name and password, reminder questions and answers, subscription and account numbers, and communications preferences (such as which newsletters you would like to receive).
Payment Information: Billing address, shipping address, credit card or bank account number, expiration date, and card verification number (when you provide that information to us).
Demographic Information: Age, gender, race, education level, income information, occupation, marital status, and information about your household/family status such as the presence of children/child age ranges, household size, own/rent indicator, and the length of time at your residence.

We collect this information to provide you with relevant content, advertising, market our services to you, measure the effectiveness of ads, and to prevent fraud and spam.

We share the personal information below with our Service Providers. Our Service Providers help us send our newsletters to you, fulfill your orders, provide advertising and marketing services, and analytics, and other activities that support our business Service Providers only use the personal information we share with them to provide these services to us.

Below are the categories of personal information we disclose to our Service Providers:

Contact Information
Demographic Information
Online Identifiers
Online Activity Information
Payment Information
Interests, Preferences and other Behavioral Data

Data We Sell to Third Parties

In some limited circumstances, this website shares your personal information with third parties who we allow to use that information for their own commercial purposes.

Below are the categories of personal information that this website sells to third parties:

Contact Information
Online Identifiers
Online Activity Information
Interests, Preferences and other Behavioral Data

CCPA

If you are a resident of California, you are entitled to certain information and have certain rights under the California Consumer Protection Act (“CCPA”). Throughout this policy, we have disclosed what information we collect, how it is used, and the types of third parties that may receive your information. Under CCPA, you also have the following rights:

Right to Access – You have the right to request that we disclose certain information to you about the personal information we collect and how it has been used over the past 12 months. After we receive and confirm your verifiable consumer request, we will disclose the following:

•The categories of your personal information we collected;

•The categories of your personal information we sold;

•The categories of any third parties to whom we have sold your personal information;

•A list of which categories of your personal information we sold to each party; and,

•The categories of your personal information we disclose for business purposes.

Right to Deletion – You have the right to request that we delete your personal information.

Please note that this right does not apply when we need to retain your personal information in order to do the following:

•Provide goods or services to you;

•Detect or resolve security or functionality-related issues;

•Comply with the law;

•Conduct research in the public interest;

•Safeguard the right to free speech; or,

•Carry out any actions for internal purposes that you might reasonably expect.

Right to Non-Discrimination – You have the right not to be discriminated against for exercising your rights under CCPA. In particular, we may not:

•Deny you goods or services;

•Charge you different prices for goods or services, whether through denying benefits or imposing penalties;

•Provide you with a different level or quality of goods or services; or,

•Threaten you with any of the above.

Opt-Out of Sale of Personal Information

If you would like to opt-out of the sale of your personal information, please see go to this page: Do Not Sell My Personal Information

How to submit a verifiable consumer request

To exercise these rights, you must submit a verifiable consumer request to us by:

•Contacting us at [email protected].

Please note that only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a request on behalf of a minor child.

You may only make a request under these rights twice in a twelve-month period. Your verifiable consumer request must:

•Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information (or that it is an authorized representative acting on your behalf);

•Describe your request with sufficient detail that allows us to properly understand and respond to it.

Children's Privacy

The Website does not knowingly collect any personally identifiable information from children under the age of 16. If a parent or guardian believes that the Website has personally identifiable information of a child under the age of 16 in its database, please contact us immediately at [email protected] and we will use our best efforts to promptly remove such information from our records.

Mediavine Ads

Mediavine Programmatic Advertising (Ver 1.1)

The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.

First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The "help" feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.

Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.

The Website collects the following data using a cookie when serving personalized ads:

IP Address
Operating System type
Operating System version
Device Type
Language of the website
Web browser type
Email (in hashed form)

Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.

If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.

For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.

For information regarding data collection by Mediavine ad partners including how to opt out of data collection, please click here

The Website uses Mediavine to manage all third-party advertising on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website. The cookie may collect information relating to your use of the Website, information about your device such as the device’s IP address and browser type, demographic data and, if you arrived at the Website via a link from a third-party site, the URL of the linking page.

The Website may collect IP addresses and location information to serve personalized ads and pass it to Mediavine. If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit http://www.networkadvertising.org/managing/opt_out.asp. You may also visit http://optout.aboutads.info/#/ and http://optout.networkadvertising.org/# to learn more information about interest-based advertising. You may download the AppChoices app at http://www.aboutads.info/appchoices to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.

Mediavine partners with the following data processors:

Pubmatic. You may find Pubmatic’s privacy policy through this link. The data collected on the Website may be transferred to Pubmatic and its demand partners for interest-based advertising. Statistical information and other non-cookie technologies (such as eTags and web or browser cache) may be used by third parties on this Website. Browser settings that block cookies may have no effect on these technologies, but you may clear your cache to delete such trackers. Data collected from a particular browser or device may be used with another computer or device that is linked to the browser or device on which such data was collected.
Criteo. You may find Criteo’s privacy policy through this link. The data collected on the Website may be transferred to Criteo and its demand partners for interest-based advertising. Criteo may collect, access, and use non-identifying data to improve the Criteo Technology and other Criteo products, programs, and/or services. This non-identifying data may include on-site user behavior and user/page content data, URLs, statistics, or internal search queries. The non-identifying data are collected through the ad call and stored with a Criteo cookie for a maximum period of 13 months.
Pulsepoint. You may find Pulsepoint’s privacy policy through this link.
LiveRamp. You may find LiveRamp’s privacy policy through this link. When you use the Website, we share information that we may collect from you, such as your email (in hashed, de-identified form), IP address or information about your browser or operating system, with LiveRamp Inc, and its group companies (‘LiveRamp’). LiveRamp may use a cookie on your browser and match your shared information to their on- and offline marketing databases and those of its advertising partners to create a link between your browser and information in those other databases. This link may be shared by our partners globally for the purpose of enabling interest-based content or advertising throughout your online experience (e.g. cross device, web, email, in-app, etc.) by third parties unaffiliated with our website. These third parties may in turn link further demographic or interest-based information to your browser. To opt out of LiveRamp’s targeted advertising, please go here: https://liveramp.com/opt_out/
RhythmOne. You may view RhythmOne’s privacy policy through this link. RhythmOne uses cookies and similar tracking technologies (such as mobile device identifiers and digital fingerprinting) to provide its services. RhythmOne may use aggregated information (not including your name, address, email address or telephone number) about your visits to this and other Websites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, please visit the following webpage: http://www.networkadvertising.org/managing/opt_out.asp.
District M. You may find District M’s privacy policy through this link.
YieldMo. You may find YieldMo’s privacy policy through this link. If you want to opt out of receiving interest based ads from Yieldmo or exercise your right under the California Consumer Privacy Act (“CCPA”) to opt-out of the sale of your personal information, you may do so through this link.
The Rubicon Project. You may find Rubicon’s privacy policy through this link. If you want to opt out of receiving interest based ads from Rubicon or exercise your right under the California Consumer Privacy Act (“CCPA”) to opt-out of the sale of your personal information, you may do so through this link. You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page.
Amazon Publisher Services. You may find Amazon Publisher Services’ privacy policy through this link.
AppNexus. You may find the AppNexus privacy policy through this link.
OpenX. You may find OpenX’s privacy policy through this link.
Verizon Media formerly known as Oath. You may find Verizon Media’s privacy policy through this link. You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page to opt-out of the use of cookies for interest-based advertising.
TripleLift. You may find TripleLift’s privacy policy through this link. To opt out of receiving interest-based advertising (including retargeting) from TripleLift’s services through the use of cookies in your current browser and for more information on what it means to opt-out, please go to www.triplelift.com/consumer-opt-out.
Index Exchange. You may find Index Exchange’s privacy policy through this link. You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page to opt-out of the use of cookies for interest-based advertising.
Sovrn. You may find Sovrn’s privacy policy through this link.
GumGum. You may find GumGum’s privacy policy through this link. GumGum may (i) use place and use cookies on end users’ browsers or use web beacons to collect information about end users who visit such Publisher Websites and (ii) link such collected end user information to other end user information provided by third parties in order to deliver targeted Advertisements to such end users.
Digital Remedy. You may find Digital Remedy’s privacy policy through this link.
MediaGrid. You may find MediaGrid’s privacy policy through this link. MediaGrid may collect and store information about end-user interactions with this website through cookies, advertising IDS, pixels and server-to-server connections. MediaGrid was receive the following information: the page an End-User has requested and the referring/exit pages; Timestap information (i.e., the date and time the End-User has visited the page); IP address; mobile device identifier; device model; device operating system; browser type; carrier; gender; age; geolocation (including GPS coordinates); clickstream data; cookie information; first-party identifiers'; and hashed email addresses; demographic and inferred interest information; and post-conversion data (from both online and offline behaviour). Some of this data is gathered from this website and others is gathered from advertisers. MediaGrid uses this data to provide its services. You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page to opt-out of the use of cookies for interest-based advertising or review their privacy policy for more information.
RevContent - You may find RevContent’s privacy policy through this link. RevContent may collect information about your browser or device, including browser type, IP Address, device type, user agent string, and operating system. RevContent also collects information about the websites you visit through their services, such as date and time of access and specific pages accessed and the content and ads you click on. You may opt-out of any personalization track by opting-out of RevContent’s data collection.
Centro, Inc. - You may find Centro’s privacy policy through this link. You may find opt-out information for Centro’s services through the privacy policy link.
33Across, Inc. - You may find 33Across’s privacy policy through this link. To opt-out of personalized advertising, please visit https://optout.networkadvertising.org/?c=1.
Conversant. LLC - You may find Conversant’s privacy policy through this link. Conversant uses information that does not directly identify you, such as information about your browser type, time and date of visit, your browsing or transaction activity, the subject of advertisements clicked or scrolled over, and a unique identifier (such as a cookie string, or a unique advertising identifier provided by your mobile device) during your visits to this and other websites and apps in order to provide advertisements about goods and services likely to be of greater interest to you. Conversant may use technologies such as cookies and other tracking technologies to collect this information. To learn more about interest-based advertising, or to opt-out, you can visit www.youronlinechoices.eu or https://www.networkadvertising.org/.

Privacy Policy Subject to Change

This privacy policy is subject to change at any time. This page will be updated as needed for any necessary changes, so check back periodically.

CONTACT INFORMATION

At any time, please contact us at [email protected] for questions related to this Privacy Policy.

Last updated: 5/9/2022